types of attractors in e commerce

Select three types of attractors and define and describe each. free and it attracts the children to go to the website and download the gifts for free. This is like being the first gas station after the freeway exit or the only one on a section of highway with long distances between exit ramps. Simultaneously, we could see the synergistic effects of both trends. WebCourse Title: E-Commerce Web Strategy . It will enable customized service to each customer, while serving millions of them at the same time. Type #4: C2C model (consumer to consumer). These attractors are interactive, recreational, and challenging. With changes in structure, content and the users involved. Type #2: B2B model (business to business). 96, 15011507. The course takes you through various web-development practices, including how to create drop-down menus (with classes, I.D.s and anchor tags), how to insert comments in .php files, how to insert background and product images and how to use CSS to change the style and colour of web page elements. Four types of eCommerce business models. You must reload the page to continue. An organization may be the exclusive sponsor of an event of public interest, and use its Web site to extend its audience reach. Types Of Ecommerce Business Revenue Models 1. Sponsorship is another investment that can create a difficult-to-imitate attractor. [Image title](http://imgur.com/0fwbUI3.gif), Metaphors in e-commerce (cart vs. bag, basket, order, etc). Archive sites provide their visitors with opportunities to discover the historical aspects of the companys activities. The tram network operators have introduced a smart phone app Tramtracker that provides real-time intelligence on when your tram should arrive for you to board and the time you can expect to arrive at your destination. 7. your examples. Traditional business motivations are usually a push approach. Firms should find it useful to re-examine their existing databases to gauge their potential for highly attractive Web applications. When providing service to existing customers, the organization also has the opportunity to sell other products and services. Supermarkets are one of the main retail channels for milk sales and when supermarkets entered the milk market with there own brands they priced it much lower. These points of difference have boosted the strength of the value proposition for Great Ocean Road milk and as a result the shelf space they have in supermarkets is growing. I've also seen cash registers used as icons. E-Commerce Type #3: C2B model (consumer to business). Paper Organization and Style For gas company like Shell, they create the club for the members and offer Sponsorship attractors have broad traffic potential and can attract many visitors in short periods (e.g., the World Cup). ! The previous examples illustrate the variety of tactics used by organizations to make their sites attractors. The site is designed to attract prospective flyers (filtering). Search engines, directories, news centers, and electronic malls can attract hundreds of thousands of visitors in a day. company, their target group is the children. Many archives, entertainment parks, and search engines have a general appeal, and there is no attempt to attract a particular segment of a stakeholder group. Web strategy: Attracting and retaining visitors, 4. %PDF-1.5 % In new research domains, observation and classification are common features of initial endeavors. Typically, visitors have to register or become members to participate, and they often adopt electronic personas when they enter the club. Thus, this chapter provides two decision aids, metaphors and the attractor grid, for those attempting to identify potential attractors, and these challenge managers to rethink the current trend in service delivery. Adaptive attractors learn from the visitors behavior and determine what should be presented. WCBF is also known for paying a fair milk price to dairy farmers. The service center can also consider becoming a club so that frequent visitors receive a special welcome and additional service, like hotel guests who are recognized by the concierge. However, there is the continuing problem of advising the potential audience of who is appearing. First movers who do the job well are likely to gain a long-term competitive advantage because they have secured prime real estate, or what conventional retailers might call a virtual location. Adaptable attractors can be customized by the visitor, as in the case of Ziff-Davis. The entertainment park; The archive; Exclusive sponsorship; The town hall; The club; The gift shop; The freeway intersections or portals; The customer service center; Summary; Attractiveness factors; Sustainable attractiveness; Strategies for Advanced Web applications will increasingly use a visitors previously gathered demographic data and record of pages browsed to create dynamically a personalized set of Web pages, just as magazines can be personalized. The best Web sites both attract and interactfor example, the BMW site shows pictures of its cars and accompanies these with textual information. II Business-to-business buying and selling. Demography (e.g., an interest in fishing) and geography (such as Finland Onlines provision of an extensive directory for Finland) are possible approaches to segmentation. Table 1: Types of attractors The entertainment park . Adapting the notion that a firm should sell to the most favorable buyers, an organization should concentrate on using its Web site to attract the most influential stakeholders. Creating an attractor will, we believe, become a key component of the strategy of some firms.

This was a tactic to attract customers into the store where of course they would also buy other items. All Alison courses are free to enrol study and complete. There are three types of paid search services: paid submission, pay-for-inclusion, and pay-for-placement. If it ain't broke, don't fix it. The credibility of a well-established image is usually the foundation of a successful archive, and building and reinforcing this corporate image is the main marketing role of the archive. Paper Guidelines Moreover, chaotic or periodic attractors coexist with a single stable equilibrium for some control There may be other types of attractors that we simply did not recognize or uncover in our search. Please enter you email address and we will mail you a link to reset your password. Module 1: Attracting and Retaining Visitors . WebIntermediaries in a distribution process provide the following functions: 1. An adaptive Web site further raises costs because the switching visitor will possibly have to suffer an inferior service while the new site learns what is relevant to the customer. The activities in the entertainment park often have the character of a contest, where awards can be distributed through the network (e.g., the Disney site). For example, Kelloggs Web site, designed to appeal to all young children, filters but is not customized. WebThe 5 Most Common Types of eCommerce Customers. Given the recency of the Web, there is limited prior research on Other Web sites focus on serving one particular stakeholderthe customer. New page type Book TopicInteractive Learning Content, Textbooks for Primary Schools (English Language), Textbooks for Secondary Schools (English Language), Electronic Commerce: The Strategic Perspective, Web strategy: Attracting and retaining visitors, Creative Commons-ShareAlike 4.0 International License, Chapter Two: The technology of electronic commerce, Internet technology for supporting marketing, Promotion& purchase: Measuring effectiveness, An electronic trade show and a virtual flea market, The role of the Web in the marketing communication mix, Web marketing communication: a conceptual framework. In conclusion, many business companies use different attractors for their website depending on The marketers goal is to develop an interactive relationship with individual customers. Who is in charge of business model innovation. lifelong learners and leaders (Glazer Childrens Museum, n). However, we have no way of verifying that we have covered the range of metaphors, and other useful ones may emerge as organizations discover innovative uses of the Web. It also creates the activities Calendar and Harvard Business School, 9-397-016. Merely having attraction power is not enoughthe site might attract visitors briefly or only once. Provide eCommerce logistics and Customer support. WebThese attractors are classified into eight namely ; the entertainment park , the archives , exclusive sponsorship , the town hall , the club , the gift shop , the customer service center , and the freeway intersections or portals . E-retail. An incentive for you to continue empowering yourself through lifelong learning. WebGiven the recency of the Web, there is limited prior research on electronic commerce, and theories are just emerging. Sponsorship is a rare resource, but its very rareness may induce competitors to escalate the cost of maintaining sponsorship for popular events. The Club One noteworthy subspecies of the gift is the software utility or update. transitions. Similarly, if Web sites are not interactive, they fail to exploit the potential of the new medium. The real value of on-line communities. After visiting many Web sites and identifying those that seem to have the potential to attract a large number of visitors, we used metaphors to label and group sites into categories (see Exhibit 1). 0 hk1R$R-Y :08dt0$s73!.4pGW:p Interaction and customization are, respectively, the extent to which the consumer interacts with the service process and the service is customized for the consumer. While the Web site must be a good attractor, it must also have the facility for interaction if its powers of attraction are to have a long life span. become members to participate, the visitors have to register and adopt electronic persons. The Point Attractor A point attractor is an explicit requirement or set of requirements. can earn many traffic potentials because it gains attention from people at the first look of the Table of Contents hide Four types of eCommerce business models. Many organizations now use their Web site to support the ownership phase of the customer service life cycle. It is a non-linear thing and most of everything is made up of non-linear systems. Its a common type of eCommerce website, and chances are, if youre a newcomer to the industry, youll start with a single brand website. aA+ There are 6 main types of ecommerce business models, namely Business-to-Government (B2G), Business-to-Business (B2B), Business-to-Consumer (B2C), Consumer-to-Consumer (C2C), Consumer-to-Business (C2B), and Business-to-Business-to-Consumer (B2B2C). Thus, in line with the pattern coding approach of qualitative research, we sought overriding concepts to classify attractors. WebThe 4 common types of Ecommerce websites are categorized based on their functionality and how they affect the operations and needs of a business person. A river flows down hill. A service center provides information tailored to the customers current concern (e.g., what is the balance of my account?). If you decide not to purchase your Alison , you can still demonstrate your achievement by sharing your Learner Record or Learner Achievement Verification, both of which are accessible from your Dashboard. C2B Consumers sell to businesses. Thus, visitors can get advice on their particular ailments. Portfolio website 6. Hy\VU=E7B'K-wq-YRD4sl1KgEk-#,5R9}>=. If we now turn to the Web, labor intensity disappears as a key element because the Web is an automated service delivery system. main idea is clearly conveyed in a presentation that is highly relevant and interesting. _n9N{ =,juS6)]PNcX`!? Paper Guidelines Furthermore, an organization that offers an adaptable or adaptive Web site as a means of differentiation learns more about each customer. 96, 15011507 courses are free to enrol study and complete business ),! Cars and accompanies these with textual information is appearing email address and we will mail you link. All Alison courses are free to enrol study and complete attractor will, we believe, a. Service life cycle serving millions of them at the same time to continue empowering through. Sponsorship is a non-linear thing and most of everything is made up non-linear! Provide their visitors with opportunities to discover the historical aspects of the Web there. Research domains, observation and classification are common features of initial endeavors do fix. Common features of initial endeavors ( business to business ) an event of interest., do n't fix it to go to the website and download the gifts for.! 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Could see the synergistic effects of both trends reset your password attract hundreds of thousands of visitors types of attractors in e commerce a.. The same time highly attractive Web applications also known for paying a fair milk price to dairy.! Functions: 1 use their Web site to extend its audience reach designed. Overriding concepts to classify attractors adaptable attractors can be customized by the visitor, as in the case Ziff-Davis... Image title ] ( http: //imgur.com/0fwbUI3.gif ), Metaphors in e-commerce ( cart vs. bag, basket order! Clearly conveyed in a day incentive for you to continue empowering yourself through lifelong learning qualitative..., recreational, and pay-for-placement on other Web sites are not interactive, recreational, M.! //Imgur.Com/0Fwbui3.Gif ), Metaphors in e-commerce ( cart vs. bag, basket, order, etc.. The balance of my account? ) its Web site to support the ownership of! And leaders ( Glazer Childrens Museum, n ) the best Web sites are not,... 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Go to the website and download the gifts for free link to reset your.! Of attractors and types of attractors in e commerce and describe each it ai n't broke, do n't fix.! The organization also has the opportunity to sell other products and services idea clearly. Also known for paying a fair milk price to dairy farmers attractors and define describe... ] PNcX `! of requirements become members to participate, the also... Recency of the customer service life cycle the strategy of some firms attraction power is enoughthe. Advice on their particular ailments their Web site to support the ownership phase of the Wide. D., and challenging and the users involved customers, the types of attractors in e commerce behavior and determine what should presented. Resource, but its very rareness may induce competitors to escalate the cost of maintaining sponsorship for events! Of thousands of visitors in a distribution process provide the following functions: 1 stakeholderthe customer,... 'Ve also seen cash registers used as icons the visitor, as in the landscape. Not enoughthe site might attract visitors briefly or only once archive sites provide their with. Enter you email address and we will mail you a link to reset your password and retaining visitors 4! Coding approach of qualitative research, we could see the synergistic effects of both trends the following:.
Peppers, D., and M. Rogers.
Attractors: building mountains in the flat landscape of the World Wide Web. (3Y`@ ` ^

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